BETC

BETC, a communication agency created in 1994, renews the relationship between brands and creation. Out of desire, curiosity and commitment, BETC creates new synergies and produces its own content in the fields of music, film, publishing, design... Named "International Agency of the Year" in 2019 by Adweek, BETC is designated in 2020 "Agency of the Year" at the Eurobest as well as at the Club des DA and, for the third consecutive year, at the Effie Awards. In 2021, BETC is the most awarded French agency at the Clio Awards and is awarded a Grand Prix Film at the Cannes Lions for the film "Crocodile Inside", a first in 30 years for a French agency. It is also the only French agency to appear in the WARC Top Agencies ranking, the ranking which distinguishes the most creative agencies in the world in 2021, thus placing itself in 4th place. BETC initiated the Magasins Généraux project in Pantin, into which the agency moved in July 2016; a new place of creation, innovation, production and sharing located in the heart of Greater Paris.